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Tag archives for Vector Marketing

Vector Marketing: Scam or Not?

12
Sep
posted by Mike               filed under Business, Shopping

Vector Marketing is a brand that polarizes the populace. Vector Marketing’s recruiting and business practices have been under fire, with passionate bloggers posting harsh diatribes all over the internet and social mediasphere. I’ve worked at Vector Marketing before and I can honestly say that though these issues are things I’ve heard whispered, my experience working at Vector Marketing proved to be a wholly different experience.

It’s been said that Vector Marketing will recruit just about anyone and that their model uses their representatives to milk their close friends and relatives as the customer base. The idea is that upon seeing your high school/early college aged friend or relative struggle through a presentation as their very first job, you’ll end up pitying them and purchase some Cutco knives, if not a whole set. In my experience, this wasn’t the case at all. The key sales I made weren’t with close friends and relatives at all. The sample kit I received is used regularly by my mom to this day so the product is strong despite all the scrutiny.

Another point of the Vector Marketing model that people have taken issue with is the security deposit new representatives had to pay to get their sample set of knives used during presentations. This security deposit has since been removed but when I worked for Vector Marketing, it was still in place. This deposit came at no surprise and was made evident during the whole recruiting process. Though I did think that the cost of the deposit should have been taken out of our first paycheck at the time, the cost really was negligible and my family got an awesome set of Cutco knives at a great price.

Of course there was pressure to sell. This is a sales and marketing position and if you don’t have the drive to succeed, you aren’t going to. The district managers were paid to drive sales and inspire us to do the best we possibly could. Some people are better at this type of job than most, and in the end, Vector Marketing wasn’t for me but I can say that Vector Marketing isn’t more a scam than any other job I’ve worked at.

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Vector Marketing Understands the Happy Work Environment

3
Mar
posted by Mike               filed under Jobs

Most people are miserable at their job, constantly looking forward to the weekend and dreading the return of work by self-diagnosing themselves with a case of the “Mondays”. Not many workplaces can boast of such a positive working environment that their employees aren’t ever really off the clock and are always looking for a way to help themselves and ultimately, the company succeed. Vector Marketing has pulled it off though. Their representatives are often cut-throat in their diligence to the company, constantly looking for a way to get a leg up and set themselves apart from the rest of the representatives.

And that’s what led Vector Marketing sales representative Robert Santangelo of Massapequa, New York, to rap about the benefits of owning Cutco Cutlery over the beat of 50 Cent’s hit “Out of Control”. Santangelo is a student at Molloy College in Rockville Center, New York and an up and coming rapper in the process of being signed to a record label. The song, dubbed “The Cutco Rap”, also features a cameo from five other Vector Marketing representatives dancing in their video uploaded to YouTube. With lines advocating Cutco Cutlery as, “the world’s finest cutlery”, it’s clear that these representatives really believe in the product and the opportunity that they’re getting through Vector Marketing and want the world to understand that in any way possible.

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Vector Marketing Campus Relations Manager Wins “Most Valuable Person” Award

25
Feb
posted by Mike               filed under Business

One big selling point of Vector Marketing, the direct sales firm that markets Cutco Cutlery (I used to be involved myself quite a long time ago), is that the training given to their thousands of sales representatives is universally appreciated and when included on a resume, demands respect. I’ll admit it – I was a skeptic at first. Maybe it’s because I wasn’t sold on the price point of the product or I wasn’t cut out for sales (yeah, that’s probably it) but the Vector methodology just didn’t mesh well with my personality and my sales record clearly reflected that. I realize that sales is a career that requires a lot of ambition and confidence and that’s just something I didn’t have a whole lot of when I was just 17 years of age.

That doesn’t mean it doesn’t work for others though. Campus Relations Manager for Vector Marketing, Cadence Barr, was presented the “Most Valuable Person 2008” award last year from the Mountain/Pacific Association of Colleges and Employers (MPACE). This prestigious award is presented each year to one employer and one career center person, recognizing their significant contribution to their organization. The skills that Vector Marketing has ingrained in Cady (interpersonal relations, directed rapport and self-confidence) are the same set of skills that have set her apart from competition and helped her win this award.

“I feel honored to receive this award from MPACE. I have benefited personally and professionally from my involvement with the organization. Vector Marketing has always been dedicated to helping college students develop the business skills they will need to succeed in their future careers,” said Barr upon receiving the award.

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Vector Marketing Sales Increase in a Slumping Economy

3
Feb
posted by Mike               filed under Finance

Vector MarketingI recently stumbled upon an article in North County Times about the surprisingly burgeoning specialty knife sales of Cutco Cutlery, marketed by Vector Marketing. The recent recession has left people as frugal as ever. I know I’ve cut down on a lot of my own spending, only buying things that I deem absolutely necessary, so I assumed that luxury knife sales would be at an all-time low, but Vector Marketing has once again proved its staying power by withstanding the test of time.

Vector Marketing is a company founded on the hard work ethic of their independent contractors working out of their regional offices all over the country. The company is built on a top-notch product perfectly complimented with a direct-sales initiative that enables them to recreate the rapport of a friendly, neighborhood salesperson that knows your family, understands your needs and will happily provide them.

Vector Marketing has recently found success for a couple key reasons. One of them is increased interest in cooking at home. Instead of choosing to eat out at an expensive restaurant, people are choosing to prepare their meals at home, often from scratch, to save money. Additionally, the increasing popularity of cooking shows on Food Network suggests that people not only cook at home out of necessity but people are learning to enjoy cooking at home and desire to expand their knowledge of it. Owning a decent set of knives, then, becomes a priority. Cutco’s “forever” guarantee helps because people feel like they are making a one-time investment that guarantees a sturdy set of premium kitchen knives in their homes for generations to come.

By sticking to a proven formula, Vector Marketing has found success in an unlikely place: the frugality of the battered American consumer. If I didn’t already own a set of trusty Cutco knives, I might even consider investing in a set myself, despite the low balance in my checking account.

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