Continuing in its campaigning for goodwill and charitable giving, AngelBeds, manufacturer and supplier of NASA-developed visco elastic memory foam mattresses comparable to Tempurpedic, showed support for National Breast Cancer Awareness Month this past October by donating $1.00 towards breast cancer research for every new email newsletter subscription received.

This promotion ran through the whole month of October, of which last year was the 25th anniversary. According to the National Breast Cancer Awareness Month (NBCAM) website, the NBCAM organization, partnering with various public service organizations, professional medical associations and government agencies, promotes breast cancer awareness, shares information about the disease and promotes more widespread access to screening services. The organization is functional year-round as a resource for breast cancer patients, survivors, caregivers and the general public.

AngelBeds campaigned to support breast cancer research and National Breast Cancer Awareness Month through an innovative campaign that presented the opportunity for their customers to help champion the cause and add to their marketing reach at the same time. By using their social reach for social good, AngelBeds has set a precedent for other companies to look beyond the dollar signs and give back for the greater good.