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Tag archives for Cutco

Vector Marketing is a brand that polarizes the populace. Vector Marketing’s recruiting and business practices have been under fire, with passionate bloggers posting harsh diatribes all over the internet and social mediasphere. I’ve worked at Vector Marketing before and I can honestly say that though these issues are things I’ve heard whispered, my experience working at Vector Marketing proved to be a wholly different experience.

It’s been said that Vector Marketing will recruit just about anyone and that their model uses their representatives to milk their close friends and relatives as the customer base. The idea is that upon seeing your high school/early college aged friend or relative struggle through a presentation as their very first job, you’ll end up pitying them and purchase some Cutco knives, if not a whole set. In my experience, this wasn’t the case at all. The key sales I made weren’t with close friends and relatives at all. The sample kit I received is used regularly by my mom to this day so the product is strong despite all the scrutiny.

Another point of the Vector Marketing model that people have taken issue with is the security deposit new representatives had to pay to get their sample set of knives used during presentations. This security deposit has since been removed but when I worked for Vector Marketing, it was still in place. This deposit came at no surprise and was made evident during the whole recruiting process. Though I did think that the cost of the deposit should have been taken out of our first paycheck at the time, the cost really was negligible and my family got an awesome set of Cutco knives at a great price.

Of course there was pressure to sell. This is a sales and marketing position and if you don’t have the drive to succeed, you aren’t going to. The district managers were paid to drive sales and inspire us to do the best we possibly could. Some people are better at this type of job than most, and in the end, Vector Marketing wasn’t for me but I can say that Vector Marketing isn’t more a scam than any other job I’ve worked at.

Vector MarketingI recently stumbled upon an article in North County Times about the surprisingly burgeoning specialty knife sales of Cutco Cutlery, marketed by Vector Marketing. The recent recession has left people as frugal as ever. I know I’ve cut down on a lot of my own spending, only buying things that I deem absolutely necessary, so I assumed that luxury knife sales would be at an all-time low, but Vector Marketing has once again proved its staying power by withstanding the test of time.

Vector Marketing is a company founded on the hard work ethic of their independent contractors working out of their regional offices all over the country. The company is built on a top-notch product perfectly complimented with a direct-sales initiative that enables them to recreate the rapport of a friendly, neighborhood salesperson that knows your family, understands your needs and will happily provide them.

Vector Marketing has recently found success for a couple key reasons. One of them is increased interest in cooking at home. Instead of choosing to eat out at an expensive restaurant, people are choosing to prepare their meals at home, often from scratch, to save money. Additionally, the increasing popularity of cooking shows on Food Network suggests that people not only cook at home out of necessity but people are learning to enjoy cooking at home and desire to expand their knowledge of it. Owning a decent set of knives, then, becomes a priority. Cutco’s “forever” guarantee helps because people feel like they are making a one-time investment that guarantees a sturdy set of premium kitchen knives in their homes for generations to come.

By sticking to a proven formula, Vector Marketing has found success in an unlikely place: the frugality of the battered American consumer. If I didn’t already own a set of trusty Cutco knives, I might even consider investing in a set myself, despite the low balance in my checking account.

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