Ask any well-versed traveler and they’ll tell you that the key to successful travel is easy access to information. You need to understand the country you’re going to if you want to enjoy your stay there. You need to know where the must-see tourist spots are, where the best local cuisine is, where and when the nightlife kicks in and where you can get the most value for your time spent to fully enjoy your experience abroad. You also need to understand the current political climate of the country, relevant news, and anything you might need to avoid so you don’t get in over your head in an unfamiliar place.

The Tourism Authority of Thailand is the forerunner of Thailand travel information since they were established in 1960. Their recent foray into social media (Facebook and Twitter) is helping them increase their informative ability. Relevant news can be sent out instantaneously, allowing travelers in Thailand to change their plans quickly and effectively. Additionally, Facebook and Twitter allows users to interact with other users also traveling through Thailand. Information can be shared for the purpose of helping other travelers through real, unfiltered correspondence via these social media initiatives.

By going the route of social media, the Tourism Authority of Thailand is spearheading a more social travel experience. It’s easy to feel alone and uninformed when traveling abroad but the Tourism Authority of Thailand is seeking to change that sentiment one user at a time.